- 85% of visitors attended the more than 130 classes offered
- 83% of visitors shopped the 200+ booths
Columbus, OH Oct. 12, 2022 – Premiere Columbus 2022 was an education-packed experience that hosted over 13,000 visits during the course of the show, in the Greater Columbus Convention Center from Oct. 2-3. Premiere Columbus’ educational platform brought back packed classrooms with eager students and professionals looking to expand their careers.
High-Capacity Classrooms & High-Powered Education
With the return of two full days of classroom education, eighty-five percent of visitors attended classes to help them hone their skills and feel confident in progressing in their careers. There was no shortage of education to choose from with Premiere Columbus’ 130+ classes that were FREE with the purchase of a show pass.
Education sky-rocketed with attendance, some hit classes were: safety & sanitation CE courses presented by Jaime Schrabeck Ph.D. of Precision Nails and Cynthia Malcom of Edgar Renee Aesthetic Education Group; Mental Wellness Panel presented by Amelia Fugitt, SUNLIGHTS® classes hosted by Candy Shaw and Abby Warther; Hattori Hanzo Shears featuring Michael O‘Rourke, Wayne Tuggle, Patrick Burke, and Melinda Kay; WAHL’s Garland Fox; Ivan Zoot; All Star Grooming’s Jason Kingsbury and Taylor Sageman; Vadazzle.com’s Grace J. Power; Plush Beauty Academy’s Kara Meade, Tina Sharaby and Rachel Clyde; Quyen Nguyen of Evalash; brand-new to Premiere – Larry Ball of Mann Brow; Oshi’s D.Smith and Tahra Clarke; Gina Cella, CND™ Education Ambassador – PLUS so many more inspiring classes!
Brand-New Influencer Spotlight
The new Premiere Influencer Spotlight, gave cosmetologists, barbers, business owners, makeup artists and beauty professionals alike all the latest tricks for a variety of topics from styling, hair cutting, fading, brow mapping, blonding, and creating digital products. The talented lineup was stacked with top educators like Lala Chihaia (@lalasupdos), Amelia Fugitt (@ameliahairmakeup), Danny Amorim (@successaddict), Season Bennett (@thesocialbarber), Nicck Townsend (@niccktownsendsalon), Ira Pope Sage (@irapopesage) and Presley Poe (@presleypoe).
Exhibit Floor Sales Boosting Shops, Salons & Spas
With over 200 booths filled with top-name brands, the packed show floor was buzzing with attendees exploring demos and shopping. Seventy-five percent of surveyed attendees reported that the number one reason they attended Premiere Columbus was to shop. Eighty-three percent made significant purchases at the show. Some of the crowd favorites for shopping and demos included: Alfalfa Nail Supply, ASHTAE Products, BLACKPANTS, Chi by Farouk Systems, Crown Brush, Dnahairtools.com, E.F. Tropics, Gimmeahand Inc, HALOCOUTURE, Hattori Hanzo Shears, Ivan Zoot, Johnny B Hair Care, Lisap Milano, MODOLOGIE Face Systems, Nano-Stamp 360 / Cryo-Lean 360, PureO Natural Products, Reuzel, Rude Cosmetics, SUNLIGHTS®, Tanzo Hasami, Wahl, and many more!
Showcase of Artwork
For the first time ever, Premiere Columbus hosted a showcase where beauty pros & students submitted their most creative artwork for a chance to have it displayed onsite! Attendees submitted their work varying on creative color, blonding, nail art, makeup, braiding and updos and more. Featured on the screens at the Influencer Spotlight on the exhibit floor, their artwork was played on a loop throughout the show for all to see and spark creativity! Missed it onsite? You can view the submissions here.
See You Again in 2023
It’s always such a magical feeling – the beauty industry all together in one place buzzing with energy and excitement. So… let’s do it again! Don’t miss Premiere Shows’ stacked schedule for 2023:
NEW Premiere Anaheim | April 2-3, 2023
Premiere Orlando | June 3-5, 2023
NEW Premiere San Antonio | October 1-2, 2023
Premiere Columbus | October 8-9, 2023
Plus more announcements coming soon!
About Premiere Show Group
Premiere Shows is the nation’s leading network of beauty industry events, matched with world-class education from top beauty brands and renowned educators. Premiere welcomes all representatives of the professional beauty community to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up-to-date with the hottest trends in the business. Premiere exhibitors are guaranteed to meet decision-makers from every area of the beauty industry on an exhibit floor designed to bring the beauty community together to learn, buy, and connect.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit informamarkets.com.