Las Vegas, NV (July 28, 2022) —Three leading B2B trade shows organizers BolognaFiere, Informa Markets, and PBA – Professional Beauty Association have announced a landmark joint venture to deliver the largest and most impressive series of beauty events in the US beauty market.
Beginning in January 2023, BolognaFiere, Informa Markets and PBA will combine their extensive beauty industry knowledge and network to create a best-in-class event format with unrivalled reach. BolognaFiere and PBA currently partner on the Cosmoprof North America show, held in Las Vegas, which was a resounding success in its 2022 edition. Over 32,000 retailers, distributors, investors, beauty brands, suppliers, and the press connected with over 1,100 exhibiting brands to discover new product launches and facilitate business.
As a part of the new joint venture, PBA, who currently organizes ISSE in Long Beach, will now evolve the show to be a part of the Premiere Beauty expansion in Anaheim, one of several events in the new USA Beauty portfolio.
Beginning in 2024, the joint venture partners will also expand the Cosmoprof North America brand, bringing beauty industry professionals together in one of the highest growth markets in the U.S., Miami, FL which will also be well positioned to serve the Latin American market.
While Cosmoprof North America and Premiere have different attendee value propositions, by partnering, the three organizations are able to better leverage the power of the two industry leading brands, delivering extraordinary value, more robust digital offerings and data enrichment opportunities to a level never achieved in the beauty industry across the U.S.
The joint venture will combine the industry-leading brands under the USA Beauty Portfolio, headquartered at 5850 T.G. Boulevard, Suite 210, Orlando, Florida 32822, and will be led by industry veteran Ed McNeill with Meredith Loza and Marco Labbate leading Marketing and Sales, respectively in cooperation with the Sales and Marketing teams of BolognaFiere Cosmoprof. An expanded call center is also planned to launch in Orlando supporting the U.S. portfolio.
“With Cosmoprof North America’s exceptional customer experience and Premiere’s best-in-class education and data strategy, this partnership will bring truly unmatched quality and service levels to the beauty industry,” said Ken McAvoy, President of Informa Markets’ South Florida Ventures portfolio “Together, we can leverage the best of each brand across the entirety of the portfolio, creating an unrivalled customer experience.”
“The agreement is a fundamental step for the international expansion of the Cosmoprof brand”, added Gianpiero Calzolari, President of BolognaFiere Group. “We are proud to continue to increase the growth of the beauty industry worldwide and build on the existing prestige and value that our shows bring to the US market.”
“We are thrilled to announce this partnership,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Together with Informa Markets and PBA, our trusted partners, we will offer more business and educational opportunities for the US beauty industry, supporting the industry in its growth, and offering more value to our customers.”
“This partnership is an exciting opportunity for continued growth for all sectors in the beauty industry,” says Nina Daily, Executive Director of the Professional Beauty Association. “PBA is committed to supporting and elevating beauty professionals, and the partnership with Informa Markets and BolognaFiere offers the best-in-class event opportunities for the industry as a whole.”
“The industry has been asking for our commitment to align industry leaders and we are thrilled to take a historic next step towards delivering on that commitment,” noted Ed McNeill, Vice President of the Informa Markets, U.S. Beauty Portfolio. “This positions our brands to deliver education, content, digital and community to an unparalleled level. By combining our resources, we can offer the best experience possible for the beauty industry.”
The beauty community can expect dramatically expanded marketing and sponsorship opportunities, the ability to easily participate in multiple shows through multi-show contracts opportunities, better support through the expanded call center, additional educational opportunities, and access to global markets.
This partnership is a landmark one for the U.S. beauty industry, bringing the best business opportunities, education, connection, and innovation to cities across the country, under a single umbrella.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2022 edition, Cosmoprof registered more than 220.000 attendees from 144 countries in the world, and over 2,700 exhibitors from 70 countries. Cosmoprof Worldwide Bologna 2023 is scheduled from March 16 to 20, 2023, in Bologna – Italy. Cosmoprof B2B format is constantly able to support companies and stakeholders in their business all over the world with specific tools and initiatives adapting to each market. The Cosmoprof platform extends throughout the entire world, with Cosmoprof North America, Cosmoprof CBE ASEAN, Cosmoprof India, and Cosmoprof Asia.
About The Professional Beauty Association
The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unite, and serve the beauty industry and the professionals who improve people’s lives and is the only national organization to represent the entire beauty industry. Our members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. PBA is dedicated to advocating and fighting for the rights of the beauty industry, enhancing professionalism, and committed to the long-term success of the stylist and the businesses that employ and support them. For more information on membership, please visit: www.probeauty.org/join.